Firdaus Zuhdi

How Loungewear Transformed Into Luxury Clothing

 

When you think of luxury clothing, you probably imagine high-quality fabrics cut into glamorous, red-carpet-worthy pieces. While that’s still the case to a certain extent, the idea of luxury clothing has somewhat transformed in recent years. So, just how did a two-piece tracksuit make its way from living rooms to awards shows? Here’s a look into how loungewear transformed into luxury clothing:

 

Who Started It?

The phenomenon of the style dubbed ‘sleepleisure’ was highly influenced by celebrities. Ever since the ‘#iwokeuplikethis’ campaign was born on Instagram; the world hasn’t looked back. Celebrities and fashion influencers have adopted this for themselves, with stars like Rihanna and Virgil Abloh leading the way in comfy yet fashionable clothing. What once was clothing suitable for in the home only has now flipped upside-down to become high-fashion wear.

 

Loungewear Collaborations For Pyjama Dressing

Though many designers have already created collection based on the growing obsessed with luxury loungewear, some have also decided to collaborate with streetwear and loungewear brands. The most popular include Champion and Vetements, Louis Vuitton and Supreme. These brands may be considered more streetwear, but the line between streetwear and loungewear has become increasingly thin.

What’s more, ‘pyjama dressing’ has turned