Trend designers are more and more turning to the high street to get their designs seen and worn by the public. As Harajuku lady Peco and her flamboyant significant other Ryucheru blew up into celebrities recognizable by the typical Japanese person, TELEVISION producers scoured the streets of Harajuku looking for the next batch of budding stars. Despite all of those modifications — or maybe because of them — new generations of artistic Japanese youngsters continue to be drawn to Harajuku 12 months after yr.
What I’m Carrying: Amber Amber is wearing a longline coat from classic a store on Important street, an OAK + FORT sweater from their Fall assortment, a shirt costume from the Muji outlet store that she picked up in Thailand, and boots from DSW Sneakers in NYC.
When your supermodel mom stars in a famous Pepsi business, carrying a Pepsi-branded jacket is the perfect method to start fashion week. Hannah Jenson wears footwear by ASOS and a classic gown. A vibrant flea market, Vogue Avenue is a shopper’s Eden. Ladies have all the time worn colorful classic trend in Harajuku, but the current adoption fee of this new model makes us believe that one thing extra may be afoot.
The shop’s founder Ryota Yamazaki was well known in the Japanese vogue trade earlier than starting Haruno, having labored as a buyer on the influential Shibuya vintage shop Nude Trump for six years. We still see him out capturing road style several occasions every week.
These budding TELEVISION personalities could not all sport excessive Harajuku” styles, but they do proceed to encourage the public’s curiosity about Harajuku trend. So, we at Tokyo Vogue are right here to keep you updated on what’s occurring on the streets every day.