As you already know, vogue comes and goes. In fact, brands like COMME des GARÇONS, A Bathing Ape and UNDERCOVER have been vogue heavyweights for a long time, nevertheless it’s solely in the past few years that the global fashion viewers has begun to learn in regards to the wealth of Japanese clothing brands which have been pushing the envelope of favor and creating superb, excessive-quality product just out of sight of the plenty.
There are a number of stories about the origins of the brand’s name, a popular one being that Evisu was a deliberate misnomer of Levis — even more convincing when you consider the brand’s origins in Osaka, the knock-off capital of Japan, and the similarities between Levi’s and Evisu’s rear pocket seagull” designs.
The highest profile group endorsing this new colourful fashion in Tokyo are the Harajuku women behind Fanatic Magazine These younger ladies are all college students at Japan’s prestigious Bunka Fashion College, so their individual coordinates are mature — a bit more conceptual and experimental — compared to many of the younger women.
Known for his or her ornate shirting and outerwear with elaborate embroidered details, and mixing conventional paintings equivalent to non secular iconography and basic Americana with outsized slogans, the brand has carved out a distinct segment for bigger-than-life clothing with an addictively absurd twist, making it a well-liked brand of favor pioneers like Aaron Bondaroff of Know Wave.
Males’s make-up has been in style for years in Tokyo road trend — particularly amongst fans of Ok-Pop — however we have lately seen a rise in younger men carrying refined makeup, once more as a standard accent reasonably than a daring statement.