The Shibuya district of Japan’s capital city, Tokyo, is the epitome of modernity, excessive trend and fast-paced dwelling. In reality, though, you’ll be onerous pushed to seek out any man truly sporting a skirt, even on the backstreets of Harajuku. Japan can also be recognized for its significant consumption of international luxury brands. High-heeled gender neutral boots are one other item that today’s Harajuku boys don’t have any downside incorporating, even into more traditional streetwear” kinds.
Those are only a few of the numerous issues shaping the Japanese street style scene during the last yr. Nonetheless, in our expertise young individuals who stick round Harajuku are those enthusiastic about vogue, regardless of their original intent. For some reason or another, the brand has a comparatively low-profile exterior of Japan compared to the likes of BAPE and NEIGHBORHOOD, but it’s some of the interesting Japanese clothes manufacturers around.
Judging by all the pieces we’ve seen within the last yr, we do not anticipate Korean trend and music’s presence in the Japanese street fashion scene fading away anytime quickly. While to this point fashion is just a enjoyable interest for younger Coco, the circumstances of her arrival in Tokyo coupled with growing up on the streets of Harajuku are positive to present her a novel perspective on life as she matures.
The brand’s identify comes from the Japanese saying, A washing ape in lukewarm water,” a phrase describing any person who’s overindulgent — poking fun at some of the model’s personal hyper-shopper clients. We’ve seen this from Japanese creatives in Paris, too — by the hands of Julius’ Tatsuro Horikawa — and at the subcultural strata in Tokyo due to Mikio Sakabe.
In truth, Evisu is a reference to Ebisu, a Japanese god of money, one thing Yamane was eager to make when he founded the model. As a longtime participant in — and observer of — Japanese avenue vogue, he believed that surfacing younger underexposed designers would bring much needed freshness to the existing panorama.