IISE’s showroom in Pyeongchang-dong, Seoul is adorned to replicate its design philosophy – a mix of up to date avenue and conventional Korean. Now a household name the world over thanks to “Gangnam Fashion,” a Okay-Pop tune that shook the world in 2012, Gangnam-gu in Seoul is a large district the place wealthy residential areas sit alongside excessive-end art services and Korea’s busiest trend streets.
Wooyoungmi, the mom-daughter operation based mostly between Seoul and Paris, has lengthy modified menswear classics with sharp, and sometimes futuristic attention to element, and though the model has risen to international acclaim, they still have an eye fixed on their native nation’s bourgeoning business.
I used to be doing road style picture analysis on socks (sure, that’s a thing) when, amongst all the usual, recognizable suspects — Vetements x Reebok , Gucci , Nike , Adidas — I stumbled upon a seemingly odd pair apart from the bolded, underlined (and rather ominous?) assertion emblazoned on either side: “Get away from all of it.” Intrigued, I put my fashion sleuthing abilities to the take a look at and found its maker: Korean streetwear label Ader Error.
As with every different vacation spot I’ll seek out throughout my time in Seoul, I arrive by car (personally, I’m not inclined to grasp the metro on such a brief trip, although it is by status glorious) and have to hand the taxi driver a slip of paper with my vacation spot written on it in Korean.
Far more typical is a shop like MenuNsauce, the place a shiny orange cotton dress is around $four hundred, or Z. I. Gallery, from the South Korean actress Zia Kim, which this season has apple-inexperienced silk coats with orange trim and muslin blouses that close with tiny beaded buttons.