From the early 1950s till right this moment, Italy has again regained her place as the fashion mistress of the trendy world. We picked six of our favorite up-and-coming Italian designers to get the inside scoop on what it is like to start a vogue business in Italy, how they feel the industry is changing, and what still needs to be finished for young talent.
The success of the shows meant Italian style labels like Salvatore Ferragamo, Valentino, Versace, Gucci, Emilio Pucci, Laura Biagiotti, Roberto Cavalli, Brioni and Bottega Veneta began competing with established French high fashion from well-known style houses like Chanel, Yves Saint Laurent and Lanvin.
Carla – who, along with her siblings, reworked their dad and mom’ small leather-based workshop into an international luxurious style powerhouse – was the public face of the corporate famous for its line of colourful ‘baguette’ baggage that value 1000’s of kilos.
Micam’s inauguration was attended, amongst others, by the president of Fiera Milano, Lorenzo Caprio, the CEO of Fiera Milano, Fabrizio Curci, the president of Camera della Moda, Carlo Capasa, and several other fashion designers and entrepreneurs together with Tod’s shoe magnate Diego Della Valle.
International popularity of Made in Italy vogue reached its top with the triumph of Prêt-à-porter within the Seventies and Eighties when Milan became a style landmark, continuing by into the current trends of current years impressed by avant-garde artwork and cultural actions of the XXth cent.: from Haute Couture to Prêt-à-porter, from the mini-skirt to blue jeans, fashion advances in a tireless strategy of regeneration and alternating of kinds.